In this episode, Heidi Remer-Epp, CEO and Co-Founder of Botanical Paperworks, shares the impact of COVID-19 on her business and how they have adapted their strategy to get through this challenging time. Heidi shares with Mariette Mulaire what she calls the 2s and 4c strategy - Safety, Sales, Cash, Create, Cleanup, and Communicate.
Botanical Paperworks manufactures special eco-friendly paper made from paper waste which is embedded with seeds. The paper is meant to be planted as it is entirely compostable. The paper then grows into flowers, herbs or vegetables.