In this episode, Brenda Cardenas, founder of Digital Army, discusses with Mariette Mulaire and Joelle Foster about her involvement in the evolution of AR and VR filters used in social media. With a background in digital marketing, Cardenas was 1 of 10 people selected to conduct some beta testing for Facebook in 2018 when creating filters for Instagram.
Digital Army is based in Winnipeg and has an international reach. Their work has had over 2 billion impressions worldwide and been used by celebrities such as Joe Jonas and Sophie Turner. They continue to help SMEs with marketing and making AR and VR more accessible.