In this episode, Cheryl Zealand, president and CEO of Cranked Energy, describes how her company was able to make a quick pivot to operations in order to maintain sales since retailers were not restocking orders as they typically would. She explains to Mariette Mulaire and Chuck Davidson that by selling directly to the customer and offering free delivery in Manitoba and contactless delivery within Winnipeg, they were able to expand their outreach to new clients. Important motivators for Cheryl during the pandemic were to not only keep her staff safe, but to also continue to serve the community.
Cranked Energy is a company that offers fresh bars that provide high protein and energy. Their products are available online with various delivery options as well as through 65 different retailers in Manitoba. They plan to continue with their expansion plan to other provinces later in the year. They continue to support community initiatives that surround wellness and health.