In this episode, Julie Michaud, CEO and Founder of Portia Ella, explains how quickly her team pivoted to the required changes needed to move forward during the pandemic. Julie informs Mariette Mulaire and Chuck Davidson about hiring a marketing agency to adapt their online strategy, moving the company's inventory from their retail stores in Winnipeg and Kelowna to a private warehouse and developing a new alliance with a Vancouver-based company.
Portia Ella is a top ethical retail beauty store in Canada. Stemming from a home-based business, the company worked with over 50 women entrepreneurs and has grown exponentially across Canada since its inception in 2014.